อาจารย์ผู้สอนในหลักสูตร
รองศาสตราจารย์ ดร.บงกช งามสม ฤทธิชัยนุวัฒน์
Associate Professor Bongkosh Ngamsom Rittichainuwat, Ph.D
Director International Program in Hotel and Tourism Management, Siam Universityย
Email: ngamson@gmail.com
- Director: International Program in Hotel and Tourism Management, Siam University
- Chair: Hotel & Tourism Association of Private Higher Education Institutions of Thailand
- Director of Research: Asia Pacific Council on Hotel Restaurant and Institutional Education (ApacCHRIE)
- Founder: World Conference on Hospitality, Tourism, & Event Research (Global)
- Outstanding Alumna: School of Hotel & Restaurant Administration, Oklahoma State University, USA
ADMINISTRATIVE EXPERIENCE AND TENURE
2001-present
- Director and Associate Professor, International Program in Hotel and Tourism Management, Siam University, Bangkok, Thailand
1997-1998
- Chair, International Program in Hotel and Tourism Management, Siam University, Thailand
EDITORIAL BOARD
2002-present
- Editorial board, Journal of Hospitality & Tourism Research, the professional journal of the International Council on Hotel, Restaurant, and International Education, USA, Sage Publishing
- Editorial board, Journal of Travel and Tourism Marketing, Routledge, London, UK (an imprint of the Taylor & Francis Group – an Informa Business.
- Editorial board, Asia Pacific Journal of Tourism Research, an imprint of the Taylor & Francis Group – an Informa Business.
- Editorial board, Tourism Management Perspectives, Elsevier
- Reviewer for Tourism Management, Elsevier
- Reviewer for International Journal of Hospitality Management, Elsevier
CONFERENCE FOUNDER
- World Conference on Hospitality, Tourism, and Event Research http://www.whter.org/
(globally rotated bi-annual conference, Thailand-2013, Korea-2015, Turkey-TBA)
CONFERENCE CHAIR
- International Convention & Expo Summit 2013, Bangkok, May 25-28, 2013, Hilton http://www.whter.org/ices-2013
AWARDS
- 2018 Outstanding Contribution in Reviewing, International of Hospitality Management, Elsevier.
- 2013 Outstanding Alumna, School of Hotel & Restaurant Administration, Oklahoma State University, USA
- 2012 Best Paper Award, International Convention & Expo Summit 2012, Hong Kong, SAR.
- 2012 Best Paper Award. Association of Private Higher Education Institutions of Thailand
- 2010 Outstanding Researcher, Siam University, Bangkok, Thailand
- 2004 Outstanding Faculty member: Academic Achievement and Research, Association of Private Higher Education Institutions of Thailand
- 2004 Best Paper Award, 2nd APacCHRIE Conference & The 6th Biennial Conference on Tourism in Asia.
- 2001 Outstanding Doctoral Graduate for Spring 2001: Academic Achievement and Graduate Research Skills, School of Hotel & Restaurant Administration, College of Human Environmental Sciences, Oklahoma State University
- 1990 Winner of the French Poetry Chanting award given by Her Royal Highness Princess
Galyanivadhana, French Instructors Association of Thailand, Saint John University, Bangkok, Thailand - 1989 First Runner-up for the French Conversation award given by Her Royal Highness Princess
Galyanivadhana, French Instructors Association of Thailand, Saint John University, Bangkok, Thailand
STUDENT AWARDS /PROJECT (UNDER Dr. Bongkosh’s supervision)
- 2017 AFECA, Special Recognition, the Best Presenter award, the Best costume award
- 2016 AFECA, Special Recognition
- 2015 IMEX & MPI, Future leader forum, Thailand, Winner of the University Challenge award and 2nd prize
- 2014 IMEX & MPI, Future leader forum, Thailand, Winner of the University Challenge award
- 2014 Student MICE Contests, International Convention and Expo Summit 2014, Silver(2) and Bronze (1) award winners
- 2013 World Conference on Hospitality, Tourism, and Event Research & International Convention and Expo Summit 2013, run by Hotel & Tourism Management, Siam University students
- 2012 IMEX & MPI, Future leader forum, Thailand, Winner of the University Challenge award
- 2011 IMEX & MPI, Future leader forum, Thailand, Winner of the University Challenge award
- 2009 IMEX & MPI, Future leader forum, Thailand, Winner of the University Challenge award
PROFESSIONAL DEGREES
- 2012 Global Association of the Exhibition Industry, Exhibition Management Degree, UFI-EMD
- 2015 Meeting Professionals International, MPI-Meeting Essentials Certificate
- 2016 International Association of Exhibitions & Events, IAEE-CEM Certified in Exhibition Management
EDUCATION
1998-2001
Oklahoma State University, Stillwater, Oklahoma, USA
Doctor of Philosophy
School of Hotel and Restaurant Administration
Concentration: Tourism and Convention Marketing
1995-1996
University of Houston, Houston, Texas, USA
Master of Hospitality Management
Conrad N. Hilton College of Hotel and Restaurant Management
Concentration: Tourism and Hospitality Management
1989-1992
Chulalongkorn University, Bangkok, Thailand
Bachelor of Arts
Faculty of Arts
Major: French
Minor: Spanish and English
1994
- University of Lisbon, Lisbon, Portugal
Certificate of Portuguese Language and Culture
1993
- Institute of Portuguese de Oriental de Macao, Macao, MacaoCertificate of Portuguese Language and Culture
1992
- Chulalongkorn University and Tourism Authority of Thailand, Certificate of Tour Guide
SCHOLARSHIP AND FUNDING
- 2009-2018 Siam University, Bangkok, Thailand, research funding
- 2008 Tourism Authority of Thailand’s research funding
- 2006 Siam University, Bangkok, Thailand, research funding
- 1998-2001 Ph.D. Research Assistantship, School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA
- 2000 Tourism Authority of Thailand’s research funding
- 1998 Ed.D. Scholarship, Siam University, Bangkok, Thailand
- 1995-1996 M.H.M. Scholarship, Siam University, Bangkok, Thailand
- 1994 “Camoa” Fellowship of Portuguese Language and Culture, University of Lisbon, Lisbon, Portugal
- 1993 “Institute of Portuguese de Oriental de Macao” Fellowship of Portuguese Language and Culture, Institute of Portuguese de Oriental de Macao, Macao
PUBLICATIONS
- Rittichainuwat, B. (Forthcoming). Special Interest Tourism: 3rd Edition. Cambridge Scholars Publishing, Newcastle upon Tyne, United Kingdom
- Rittichainuwat Ngamsom, Bongkosh. (2008). Exhibition Manual. Bangkok: Thailand Convention & Exhibition Bureau & Thailand Exhibition Association (Thai).
PUBLICATIONS
Referee Journals
- Rittichainuwat, B., Nelson, R., & Rahmafitria, F. (2018). Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters. Tourism Management, 66, 221-232, Scopus data base: doi:10.1016/j.tourman.2017.09.013.
- Rittichainuwat, B. & Lin Feng (2018). What is the tourist misbehavior? CHRIE Communiqué, 32(4).
- Rittichainuwat, B., Laws, E., Scott, N., & Rattanaphinanchai, S. (2017). Authenticity in screen tourism: significance of real and substituted screen location. Journal of Hospitality & Tourism Research. Sage Journals online: http://journals.sagepub.com/doi/10.1177/1096348017736568 Article first published online: October 16, 2017
- Rittichainuwat, B. (2016). Does Tourism Break Down or Create Stereotype Barriers? CHRIE Communiqué. December, 30(12), 7, 9.
- Rittichainuwat, Bongkosh and Rattanaphinanchai, Supaporn. (2015). Applying a Mixed Method of Quantitative and Qualitative Research Design in Explaining the Travel Motivations of Film Tourists in Visiting a Film Shooting Destination. Tourism Management, 46, 136-147. Scopus data base.
- Rittichainuwat, B., Chakraborty, G., & Rattanaphinanchai, S. (2014). Tourists’ Motivations to Travel during Financial Crisis. Journal of Quality Assurance in Hospitality & Tourism, 15:100-113.
- Rittichainuwat, N. Bongkosh. (2013a). Tourists’ and tourism suppliers’ perceptions toward Crisis Management on tsunami. Tourism Management. 34, February: 112-121. Scopus data base: doi: 10.1016/j.tourman.2012.03.018
- Rittichainuwat, N. Bongkosh. (2013b). Tourists’ Perceived Risks toward Overt Safety Measures. Journal of Hospitality & Tourism Research, 37(2), 199-216. SAGE, Journals Online: doi:10.1177/1096348011425494
- Rittichainuwat, Bongkosh.and Judith Mair. (2012). Visitor Attendance motivation at consumer travel exhibitions. Tourism Management, 33(5): 1236-1244. ScienceDirect, Scopus data base: doi:10.1016/j.tourman.2011.11.002
- Rittichainuwat Ngamsom, Bongkosh, & Chakarborty, Goutam. (2012). Perceptions of Importance and What Safety Is Enough. Journal of Business Research, 65(1): 42-50. ScienceDirect, Scopus data base
- Rittichainuwat, Bongkosh.and Judith Mair. (2012). An Exploratory Study of Attendee Perceptions of Green Meetings. Journal of Convention & Event Tourism, 13(3), 147-158.
- Rittichainuwat, N. Bongkosh. (2011). Ghosts: A Travel Barrier to Tourism Recovery. Annals of Tourism Research, 38(2): 437-459. ScienceDirect, Scopus data base: doi:10.1016/j.annals.2010.10.001
- Rittichainuwat Ngamsom, Bongkosh, & Chakarborty, Goutam. (2009). Perceived travel risks regarding terrorism and disease: The case of Thailand. Tourism Management. 30(3): 410-418. ScienceDirect, Scopus data base: doi:10.1016/j.tourman.2008.08.001
- Rittichainuwat Ngamsom, Bongkosh. (2008). Responding to Disaster, The Case Study of Phuket, Thailand. Journal of Travel Research, 46(4), :422-432. Sage Journals online: doi: 10.1177/0047287507308323
- Rittichainuwat Ngamsom, Bongkosh., Qu, & Mongkhonvanit, C. (2007a). “A Study of Travel Inhibitors on the Likelihood of Travelers to Revisit Thailand.” Journal of Travel & Tourism Marketing, 21 (1): 77-87. EBSco Host Database
- Rittichainuwat Ngamsom, Bongkosh., Qu, & Mongkhonvanit, C. (2007b). Understanding the motivation of travelers on repeat visits to Thailand. Journal of Vacation Marketing, 14(1): 1-21. Sage Journals online: doi: 10.1177/1356766707084216
- Rittichainuwat Ngamsom, Bongkosh. (2006). Tsunami Recovery: A Case Study of Tourism in Thailand. The Cornell Hotel and Restaurant Quarterly, November, Vol. 47 ( 4), 390-404. Sage Journals online: doi: 10.1177/0010880406289994
- Rittichainuwat Ngamsom, Bongkosh., Qu, H., & Leong, J. (2003). “The Collective Impacts of A Bundle of Travel Determinants on Repeat Visitation.” Journal of Hospitality & Tourism Research, 27(2): 217-236. Sage Journals online: doi: 10.1177/1096348003027002005
- Rittichainuwat Ngamsom, Bongkosh., Qu, & Mongkhonvanit, C. (2002). “A Study of the Impact of Travel Satisfaction on The Likelihood of Travelers to Revisit Thailand.” Journal of Travel & Tourism Marketing, 12 (2). EBSco Host Database
- Rittichainuwat Ngamsom, Bongkosh., Beck, J., & Qu, H. (2002). “Promotional strategies during the Asian financial crisis: A best practice case study of Thailand.” Journal of Quality Assurance in Hospitality and Tourism, 3(1/2). EBSco Host Database
- Rittichainuwat Ngamsom, Bongkosh., Qu, H., & Brown, T. (2001). “The Image of Thailand as An International Travel Destination.” Cornell Hotel and Restaurant Quarterly, April, 42(2): 82-95. ScienceDirect, Scopus data base: doi:10.1016/S0010-8804(01)80020-3
- Rittichainuwat Ngamsom, Bongkosh. & Beck, J. (2001). “Understanding Motivations, Facilitators, and Inhibitors, of Association Members in Attending International Conferences”. Journal of Convention and Exhibition Management, Fall, 3(3). EBSco Host Database
- Ngamsom, Bongkosh. & Beck, J. (2000). “A Pilot Study of Motivation, Inhibitors, Facilitators of Association Members in Attending International Conferences”. Journal of Convention and Exhibition Management, 2 (2-3). EBSco Host Database
INVITED SPEAKER
- Speaker: In Inbound Success of tourism factor: A case study of Thailand, Pan Asia International Tourism Conference, 2018, Tourism Sciences Society of Korea, Hanyang University, Seoul, South Korea, July 4-5, 2018.
- Speaker: “Special Interest Tourism”, The 7th Saint Hyacinth Research Conference: Globalizing Tourism and Hospitality Trends, University of Santo Tomas, Manila, the Philippines, April 24, 2018
- Speaker: Research Panel Session, 15th Asia Pacific Council on Hotel Restaurant and Institutional Education ApacCHRIE 2017 Conference, Sofitel Nusa Duo, Bali, Indonesia, June 2, 2017.
- Speaker: “Steps to be a leader in MICE Industry”. The 2nd International MICE forum and undergraduate student research conference, 2017 UNT/TCEB Partnership MICE Forum, Queen Sirikit National Convention Center, Bangkok, Thailand, March 9, 2017
- Speaker: “Pursuing a Successful Research Career” sponsored by Taylor & Francis Group, 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific
Forum for Graduate Students Research in Tourism, Hong Kong, May 15 2016 - Speaker: “Crisis Management and Business Continuity in the Tourism Industry,” 14th APacCHRIE Conference Bangkok 2016, May 11-13, 2016
- Speaker: “Infrastructure and Logistics for MICE Industry,” The International Conference of the Korea Association of Trade Fair & Exhibition Studies (KATES), COEX, Seoul, South Korea, December 18, 2015.
- Speaker: Business and Hospitality 5th Taiwan-Thailand Higher Education, Hua Hin, Thailand, Office of the (Thai) Higher Education Commission, November 24, 2015
- Speaker, Hospitality, Tourism, & Marketing, Universitas Pendidikan Indonesia, Bandung, Indonesia, October 7-8, 2015
- Panelist: Innovative MICE: International Convention and Expo Summit 2014, Hallym University, COEX, South Korea, May 9-10, 2014.
- Panelist: TOSOK (Tourism Sciences Society of Korea): Research & Publications at Top-Tier Journals, Seoul, Sejong University, South Korea, July 3-5, 2013
- Panelist: 12th Asia Pacific Forum for Graduate Students’ Research in Tourism (12th APF), ‘Salient methodological issues, challenges, strengths, and weaknesses’, Kuala lumpur, Taylor University, Malaysia, June 27-29, 2013
- Panelist: 11th Asia Pacific Forum for Graduate Students’ Research in Tourism: Current Issues in Post-graduate Education in Hospitality and Tourism, Hong Kong, Hong Kong Polytechnic University, May 22-24, 2012,
- Panelist: PATA Travel Mart 2010 Seminar on “Human Resources Challenges in the Tourism and Hospitality Industry: Promoting Industry and Academia Collaboration” at Institute for Tourism Studies, IFT, Macau, 14 September, 2010.
- Panelists: “Recommendations for future studies on MICES Issues: A Case of Thailand.” The Thailand Research Fund, Silpakorn University, Bangkok, Thailand, 29 May, 2006.
ACADEMIC SERVICES
- 2018 External Auditor (Program Specialist) appointed by Office of the Higher Education Commission (Thailand) for Suan Dusit Rajabhat University (Trang Center)
- 2017 External Auditor (Program Specialist) appointed by Office of the Higher Education Commission (Thailand) for National Institute of Development Administration (NIDA) (Phuket center)
- 2016 Chair Committee Member, thesis, Faculty of Hospitality and Tourism, Prince of Songkla University, Phuket Campus
- 2015 External Auditor (Program Specialist) appointed by Office of the Higher Education Commission (Thailand) for Dusit Thani College (Pattaya Center)
- 2015 Advisory board member, Mahidol University International College, Tourism and Hospitality Management Division
- 2006 Committee Member, Bachelor of Business Administration Program in Tourism Management-Tour Operation and Bachelor of Business Administration Program in Tourism Management-Eco-Tourism, Walailak University, Nakorn Srithammarat, Thailand.
- 2003 Committee Member, M.A. Hospitality Management, College of Innovative Education, Thammasart University, Bangkok, Thailand
- 2002 Committee Member and Guest Lecturer, Convention Management Course, Sukhothaithammathirat University, Nonthaburi, Thailand
PROCEEDINGS
- Rittichainuwat, B. (2011). Attractiveness of Film Induced Destinations. In A. Zins (ed). Proceedings of the 7th Symposium of Consumer Psychology of Tourism, Hospitality and Leisure, Chiang Mai. Maejo University.
- Rittichainuwat, N., Bongkosh, & Silcox, Jonathan. (2006). “Disaster Management and Recovery Strategies in the Hospitality Industry of Thailand.” Presented at 17th ASAIHL-Thailand Inter-University Conference on Disaster Management through Regional Cooperation,” Bangkok, Thailand, September 22, 2006
- Rittichainuwat, Ngamsom, Bongkosh., Mouton, Kris., Silcox, Jonathan, & Worth, James. (2006). Travelers’ concerns on safety and security. Association of Private Higher Education Institutions of Thailand booklet, 15(1), 19-21.
- Rittichainuwat Ngamsom Bongkosh, (2006). “A Study of Tourists’ Motivation in Visiting Phuket after the Tsunami” Proceeding of the 2006 Pacific Asia Travel Association : Education and Training Forum, Pattaya, Thailand, 22 April 2006
- Rittichainuwat Ngamsom, B. (2005). “Understanding Perceived Travel Risk Differences between First Time and Repeat Travelers. Paper presented at the Third Global Summit on Peace through Tourism, Pattaya, October 2-5, 2005.
- Rittichainuwat Ngamsom, B., Qu,H., & Mongkhonvanit, C. (2004). “What would deter travelers from Revisiting Thailand?” Paper presented at the Second Asia-Pacific CHRIE (ApacCHRIE) conference & the Sixth Biennial Conference on Tourism in Asia, Phuket, May 27-29, 2004 (Best Paper Award)
- Rittichainuwat Ngamsom, B., Qu, & Mongkhonvanit, C. (2002). “Understanding Travelers’ Motivations to Revisit Thailand.” Paper presented at the Fifth Biennial Conference: Tourism in Southeast Asia & Indo-China: Development, Marketing, Sustainability, Hong Kong, SAR, May 23-25, 2002
- Qu, H., & Rittichainuwat, Ngamsom, B. (2001) “The Impact of Destination Image on Repeat Visitation.” Paper to be presented at the American Marketing Association in Service Marketing, Sydney, Australia, May 26-28.
- Rittichainuwat, Ngamsom, B. & Qu, H. (2001). “The Impact of Travel Inhibitors on the Likelihood of Revisiting.” Proceedings of the Sixth Annual Conference Graduate Education/Graduate Student Research in Hospitality & Tourism, conference, Atlanta, GA, USA.
- Ngamsom, B. & Qu, H. (2000) “A Study of the Image of Thailand as an International Travel Destination.” Paper to be presented at the Fourth Biennial Conference: Tourism in Southeast Asia & Indo-China: Development, Marketing, Sustainability, Chiang Mai, Thailand.
- Qu, H. & Ngamsom, B. (2000). “A Travel Demand Model and the Impact of Asia Financial Crisis on International Tourist Arrivals to Thailand”. Proceedings of the Asia Pacific Tourism Association Sixth Annual Conference proceeding, Phuket, Thailand.
- Ngamsom, B., Qu, H. & Gaiko, S. (2000). “An Analysis of Thailand’s Marketing Promotion Strategies During the Financial Crisis.” Proceedings of the Fifth Annual Conference Graduate Education/Graduate Student Research in Hospitality & Tourism, conference, Houston, TX, USA, 5, 34-45.
- Ngamsom, B. & Beck, J. (2000). “An Analysis of Association Members’ Motivations in Attending International Conferences.” Proceedings of the Fifth Annual Conference Graduate Education/Graduate Student Research in Hospitality & Tourism, conference, Houston, TX, USA, 5, 411-414.
- Ngamsom, B., Cobanoglu, C., Adler, H., & Beck, J. (2000). “Analysis of Educators’ Selection of Lodging Accommodation on International Business Trips.” Proceedings of the Fifth Annual Conference Graduate Education/Graduate Student Research in Hospitality & Tourism, conference, Houston, TX, USA, 5, 251-253.
- Ngamsom, B. (1999). “Shopping Tourism: An Alternative for Thailand Tourist Destination Development.” Fourth Annual Graduate Education and Graduate Students Research Conference in Hospitality & Tourism, Las Vegas, NV, USA, 4. 219-228.
- Ngamsom, B. (1998). “Shopping Tourism: A Case Study of Thailand.” Proceedings of the Third International Conference, “Tourism and Hotel Industry in Indo-China & Southeast Asia: Development, Marketing, and Sustainability, Phuket, Thailand, 112-128.
BOOK REVIEWS
- 2007 Rittichainuwat Ngamsom, Bongkosh. “Thailand Tourism by Arthur Asa Berger the Haworth Press Inc., Binghamton, NY, USA.” Review paper for Annals of Tourism Research, “Publications in Review.”
- 2004 Rittichainuwat Ngamsom, Bongkosh. “Management Science Applications in Tourism and Hospitality” edited by Zheng Gu, the Haworth Press Inc., Binghamton, NY, USA
EMPLOYMENT HISTORY
- 1994-Present Associate Professor, Director, Hotel & Tourism Management, Siam University, Bangkok, Thailand
- 1996 Management Trainee, Labor Planning Section, Accounting Department, Wyndham Anatole Hotel, Dallas, Texas, USA
- 1993-1994 Tour Guide for French, Portuguese, and Spanish tourists, Diethelm Travel company, Bangkok, Thailand and Orient Tour company, Bangkok, Thailand
- 1992 French Interpreter, Interpreters Group, Bangkok, Thailand
- 1991 French Interpreter for the attendees of the World Bank and IMF Meeting, Central Department Store, Bangkok, Thailand
- 1990 Research Assistant, Acorn-Omnitech Marketing Research Co, Ltd., Bangkok, Thailand
COURSES TAUGHT
- IHT 301: Tourist Destination Management
- 211-222: Exhibition Management
- 211-214: MICE management
- IHT 408: Convention Management
- IHT 409: Seminar in Hotel & Tourism Management
- IHT 410: Tourism Marketing Research