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NATIONAL AND INTERNATIONAL ACADEMIC CONFERENCE

THE 18th NATIONAL AND INTERNATIONAL ACADEMIC CONFERENCE

“Sustainable Horizon: Transforming Ideas into Impact”



United Nations Conference Centre, Bangkok United Nations Building Rajdamnern Nok Avenue Bangkok 10200, Thailand.

รับบทความภาษาไทยและภาษาอังกฤษ
  • Local and International Linkages of Sustainability
  • Social Innovation and Entrepreneurship for Sustainability
  • Social Innovation and Entrepreneurship for Sustainability
  • Technology, AI and digital transformation for sustainability
  • Sustainable wellness and well-being tourism
  • Policy and public management for sustainability
  • Innovation and sustainability in health
  • Innovation and Sustainability in Education
  • Business Process Improvements and Innovation

THE 18th NATIONAL AND INTERNATIONAL ACADEMIC CONFERENCE

“SUSTAINABLE HORIZON: TRANSFORMING IDEAS INTO IMPACT”

 

Dates:                         August 6-7, 2025

Location:                    United Nations Conference Centre, Bangkok, Thailand

Agenda for August 6, 2025:

08:30 – 09:00 AM      Registration

09:00 – 09:10 AM      Welcoming Remarks to the Conference and Introduction to H.E. Abhisit Vejjajiva

                                    Associate Professor Dr. Jomphong Mongkhonvanit

                                    Conference Chair

09:10 – 09:30 AM      Opening and Keynote Address 1

                                    H.E. Abhisit Vejjajiva

                                    The 27th Prime Minister of Thailand

                                    Topic: Sustainability: From Ideas into Impact

09:30 – 09:35 AM      Dr. Pornchai Mongkhonvanit, President of Siam University, presents token of appreciation

📸 Group Photo Session

Group 1: 4 Hosting Institutions + Keynote Speakers

Group 2: Group 1 + Paper Presenters + Participants

09:35 – 09:55 AM      Keynote Address 2

Phra Anil Sakya, Ph.D.

Assistant Abbot, Royal Monastery of Wat Bawon Niwet Vihara Royal Monastery

 

Topic: The Sufficiency Revolution: A Middle Path for a World in Crisis

09:55 – 10:10 AM      Keynote Address 3

                        Professor Dr. David B. Feldman

                        Professor of Counseling Psychology at Santa Clara University

Topic: Hope as a Catalyst for Sustainable Human Flourishing: From Inner Strength to Social Impact

10:10 – 10:40 AM      Coffee Break & Networking Session

Networking opportunity for all participants

Light refreshments will be served.

10:40 – 11:10 AM      “United in Purpose: Towards Sustainable Future”

Education and Skills Transformation Towards Sustainable Future (10 minutes)

  • Associate Professor Dr. Jomphong Mongkhonvanit

Vice President & Dean of Graduate School of Business Administration, Siam University

Global Perspectives and Future of Sustainability

(10 minutes)

  • Assistant Professor Dr. Prapaporn Tivayanond Mongkhonvanit

Dean, School of Global Studies, Thammasat University

Sustainability: The Ways Forward (10 minutes)

  • Dr. Tan Eng Joo

Co-Chair, Sustainability Committee, Singapore University of Social Sciences

11:10 – 11:50 AM        Empowering Sustainable Growth Through Inclusive Digital Leadership and Future Economies towards 2030

Panelists

Ms. Kulthirath Pakawachkrilers

President of the Thai e-Commerce Association and National Judge Panelist, UN Women WEPs Awards 2024

 

Miss Suchana Sinthavathavorn

Vice President, Department of Quality of Life and Security Development and Promotion, Ministry of Digital Economy Promotion Agency

 

Miss Supapim Wannopas

Regional Programme Coordinator and Thailand Programme Manager

11:50 – 01:00 PM         Lunch Break

 

 

Agenda for Afternoon Sessions – Day 1 (August 6, 2025):

 

SESSION A: Sustainable Agronomy Panel Discussion

Venue: Meeting Room G, Level 1
Conducted by: School of Global Studies, Thammasat University

1:30 – 2:20 PM              Presentation of Key Insights on Aryakaset and the Sufficiency            Economy Philosophy (SEP) as Transformative Pathways for Advancing Sustainable Development in Thailand (50 mins)

Presenters:

  1. Asst. Prof. Dr. Prapaporn Tivayanond Mongkhonvanit, SGS Thammasat University
  2. Prof. Dr. Kua Wongboonsin, Independent Scholar, Former Lecturer at College of Population Studies, Chulalongkorn University, and Sasin School of Management
  3. Dr. Kaesalak Harachai
  4. Ms. Pimramai Harachai
  5. Ms. Sutima Detsakulrat, SGS Thammasat University

2:20 – 3:00 PM              Roundtable Discussion (moderated) / Breakout Groups

                                      (40 mins)

  • Identify current barriers to mainstreaming local wisdom in sustainability efforts
  • Surface opportunities for innovation, education, and multi-sectoral collaboration

  

Invited participants:

  • Miss Metta Rasrichan, Office of the National Economic and Social Development Council (NESDC), Thailand
  • Miss Jidapa Tunnim, Office of the National Economic and Social Development Council (NESDC), Thailand
  • Phra Anil Sakya, Ph.D., Assistant Abbot of Wat Bowon Niwet Vihara Royal Monastery
  • Surichai Wun’Gaeo, Director, Center for Peace and Conflict Studies Chulalongkorn University
  • Sukich Udindu, Board Committee, School of Global Studies
  • Dr. Kua Wongboonsin, Independent Scholar, Former Lecturer at College of Population Studies, Chulalongkorn University, and Sasin School of Management
  • Anchalee Pipattanawattanakul, Campaign Leader, Greenpeace Thailand
  • Purimpat Jansuwan, Public Engagement Campaigner, Greenpeace Thailand
  • Vikorn kampanathanatorn, Student
  • Saritpong Hengsamrithipho, Student

3.00 – 3.15 PM            Preparation Break (15 mins)

3:15 – 3.50 PM            Plenary Shareback (15 mins)

  • Develop practical templates or ideas for applying local narratives in sustainability work
  • Facilitate cross-sectoral learning and future collaborations

Plenary Sharing (20 mins)

  • Each group shares 1 slide or concept
  • Synthesis of patterns, themes, and actionable next steps

3:50 – 4:00 PM            Closing Reflection and Way Forward

SESSION B: Academic Paper Presentations (PARALLEL SESSIONS)

Format: 10 minutes presentation + 5 minutes Q&A per presenter
Presenters: Academics, Researchers, Educators & Full-Time Students

Parallel Session 1 – Conference Room 2, Level 2

Parallel Session 2 – Executive Office Suite (EOS), Level 2

Parallel Session 3 – Meeting Room B, Level 1

Parallel Session 4 – Meeting Room C, Level 1

Parallel Session 5 – Meeting Room D, Level 1

1:00 – 5:00 PM            Paper Presentations (Parallel Sessions)

 

Continuous presentations across all four rooms simultaneously

 

  • Format: 10 min presentation + 5 min Q&A per presenter
  • Capacity: 15-16 presentations per room
  • Total: 60-64 paper presentations across all four parallel tracks

 

Room Allocation:

Parallel Session 1 (Conference Room 2)

– Parallel Session 2 (Executive Office Suite)

Parallel Session 3 (Meeting Room B)

Parallel Session 4 (Meeting Room C)

Parallel Session 5 (Meeting Room D)

Agenda for August 7, 2025 – Online Paper Presentations:

 

Platform: Zoom Conference
For: International Participants Unable to Travel
Presenters: Academics, Researchers, Educators & Graduate Students

9:00 AM – 4:00 PM               Online Paper Presentations

Virtual Presentation Sessions

Parallel Session 1

Venue: Conference Room 2, Level 2

Time Slot

Paper ID

Presenter Name

1:00 PM

A005

Sarlilpak Uasuwonkul

1:15 PM

A007

Jai Prakash Ramalingam

1:30 PM

A010

Charin Kesorn

1:45 PM

A023

Sasanun Bunyawanich

2:00 PM

A031

Kamonphan Indoo

2:15 PM

A047

Saowanee Thapphet

2:30 PM

A048

Chalisa Rattarasarn

2:45 PM

A057

Kanyaprin Tongsamsi

3:00 PM

A062

Chanthima Chuaichum

3:15 PM

A069

Hewei Wen

3:30 PM

A089

Tipsuda Chodchuen

3:45 PM

A090

Sania Shaikh

4:00 PM

A092

Nyan Linn Htet

4:15 PM

A098

Suparada Prapawong

4:30 PM

A122

Ittisak Sriudon

4:45 PM

A125

Eakpat Matyapa

Session Chair:           Dr. Teetima Piyasirisilp

Co-Chair:                   Dr. Khwanchol Kampan Ninlaor
Coordinator:             Miss Sasithon Pantee

Note: Each presentation is allocated 10 minutes, followed by a 5-minute Q&A.

Parallel Session 2

Venue: Executive Office Suite (EOS), Level 2

Time Slot

Paper ID

Presenter Name

1:00 PM

A003

Suboga Sai Hsu Baw Ka

1:15 PM

A004

Qiting Cai

1:30 PM

A006

Dennis Vogt

1:45 PM

A008

Shalinee Dubey

2:00 PM

A011

Adrija Chakraborty

2:15 PM

A012

Ritik Dabas

2:30 PM

A013

Rohit Ramnaval Prasad

2:45 PM

A014

Jay Sadasivini

3:00 PM

A015

Navid Abdolahinejadniari

3:15 PM

A016

Manoshi Gogoi

3:30 PM

A041

Sylvester Chika Nwachukwu

3:45 PM

A044

Henry Uchenna Unachukwu

4:00 PM

A049

Phoo Moh Moh Thein Phoo

4:15 PM

A050

Jamlak Seesukdee

4:30 PM

A055

Ragharithika Ravoori

4:45 PM

A065

Chelsea Muthoni

5:00 PM

A076

David Martin Gerhard Koeglmeier

5:15 PM

A123

Tawit Teomtanaporn

Session Chair:           Dr. Phairat Boonsuwan

Co-Chair:                   Dr. Warangrat Nitiwanakul
Coordinator:             Mr. Adisak Lumduan

Note: Each presentation is allocated 10 minutes, followed by a 5-minute Q&A.

Parallel Session 3

Venue: Meeting Room B, Level 1

Time Slot

Paper ID

Presenter Name

1:00 PM

A009

Mei fang Xiang

1:15 PM

A021

Chen Yuming

1:30 PM

A022

Jing Li

1:45 PM

A024

Ying Ying Tang

2:00 PM

A026

Siyu Zhang

2:15 PM

A027

Lu Ruying

2:30 PM

A028

Jiao Zhang

2:45 PM

A034

Qi Chen

3:00 PM

A036

Dai Xuan

3:15 PM

A038

Biying Zhon

3:30 PM

A040

Jiayu Zhang

3:45 PM

A043

Lin Li

4:00 PM

A045

Xinyao Li

4:15 PM

A046

Chi Zheng

4:30 PM

A051

Yang Wang

4:45 PM

A052

Guofu Han

Session Chair:           Assoc. Prof. Dr. Chaiyanant Panyasiri  

Co-Chair:                   Dr. Zhang Li

Coordinator:              Mr. Zhang Zhao

Note: Each presentation is allocated 10 minutes, followed by a 5-minute Q&A.

Parallel Session 4

Venue: Meeting Room C, Level 1

Time Slot

Paper ID

Presenter Name

1:00 PM

A053

Zhuxin Bai

1:15 PM

A054

Shengrui Ni

1:30 PM

A056

Weiyi Jiang

1:45 PM

A058

Zihan Yang

2:00 PM

A059

Xingkai Wang

2:15 PM

A060

Qianchuang Wu

2:30 PM

A061

Menglu Duan

2:45 PM

A064

Yiming Hao

3:00 PM

A066

Hongren Zhou

3:15 PM

A067

Yifan Pan

3:30 PM

A068

Yangliu Hu

3:45 PM

A070

Siyan He

4:00 PM

A071

Shijie Lv

4:15 PM

A072

Tianyu Wnag

4:30 PM

A073

Xianjun Wang

4:45 PM

A074

Zhun Zhao

Session Chair:           Dr. Sarun Widtayakornbundit

Co-Chair:                   Dr. Jidapa Chollathanrattanapong

Coordinator:             Miss Nattharika Bunkoet

Note: Each presentation is allocated 10 minutes, followed by a 5-minute Q&A.

 

Parallel Session 5

Venue: Meeting Room D, Level 1

Time Slot

Paper ID

Presenter Name

1:00 PM

A075

Runcheng Ni

1:15 PM

A084

Yihang Sun

1:30 PM

A085

Pan Yijia

1:45 PM

A086

Hua Lin Wei

2:00 PM

A087

Ziqiang Wang

2:15 PM

A088

Xi Yue Lin

2:30 PM

A091

Ziang Chen

2:45 PM

A095

Guohao Li

3:00 PM

A097

Kun Hu

3:15 PM

A106

Xinyi Chen

3:30 PM

A111

Daiyipei Li

3:45 PM

A113

Yu Du

4:00 PM

A118

Qinghe Lu

4:15 PM

A119

Chen Mangqi

4:30 PM

A120

Shuai Yu

4:45 PM

A121

Changhao Qin

Session Chair:           Assistant Professor Dr. Ye Yan         

Co-Chair:                   Dr. Thamrong Rattanaparnudet

Coordinator:             Mr. Liu Jinze

Note: Each presentation is allocated 10 minutes, followed by a 5-minute Q&A.

 

Parallel Session 1

A005        Guidelines for Developing the Use of Information Technology in Academic Administration of Private Schools at the Basic Education Level in Bangkok

A007        A Systems Thinking Community Work Framework for Building Sustainable Interventions to Address Complex Social Problems

A010        Integrating Biodiversity Policy: Concepts, Directions and Policy Challenges

A023        Surveying Instructional Methods and Classroom Environment in Thai Teacher Education

A031        Guidelines for the Development of World-Class Standard Schools under the Secondary Educational Service Area Office Kanchanaburi

A047        Comparative Analysis of English Education Policies in Asia and Europe: Roles of International Partnerships

A048        The Situation of Don Kai Dee Benjarong Porcelain towards International Market

A057        Sustainable Development of Community-Based Fisheries in Pattani Province: A Case Study of the ‘Pla Kua Saen Aroi Patabara’ Group

A062        Effects of Chatbot Development for History Taking of Nursing Students on Chatbot Quality in Objective Structured Clinical Examination

A069        Hybrid Realities in Urban Spaces: A Mixed-Methods Approach to Enhancing User Engagement and Well-being in Location-Based Applications

A089        Assessing Digital Government Development in Thailand: Readiness Levels, Challenges, and Policy Recommendations for Sustainable Digital Transformation

A090        Harnessing the Power of Artificial Intelligence in Design Education

A092        The Study of Consumer Behavior and Market Adoption of 3D Printing Technology Among SMEs in Thailand

A098        Scriptwriting and Media Production for Sustainable Learning  in Community-Based Research: A Case Study of the U2T Project in Tazala Subdistrict, Chiang Mai

A122        Operational Activities Affecting the Educational Quality Assurance of Child Development Centers under Local Administrative Organizations in The Central Region

A125        Future-Ready TVET: Driving Sustainability through Competence-Based Learning and Global Standards

 

Parallel Session 2

 

A003        The Antecedent Factors of Purchase Intention for Electric Vehicles (EVs) in Myanmar

A004        A Study of the Key Influencing Factors of Employee Engagement: A Case Study of AMA Marine Public Company and Subsidiaries

A006        The Chief Sustainability Officer, Business Impact, and Financial Performance: A Cross-Cultural Maturity Analysis with MBA Scholars

A008        The Impact of Artifical Intelligence on organizational Culture Performance

A011        The Effect of Cross-Border Trading Technologies on Customer Purchase Intention

A012        How Leadership Drives Change Management in Successful Organization

A013        To Explore the Impact of AI on Marketing Automation and How It Influences Customer Satisfaction

A014        Role of MNC in Thailand

A015        The Impact of Carbon Emission Disclosure on Financial Performance: A Study of Thai Listed Companies

A016        A Study of the Digital Banking Drivers of Customer Satisfaction: Insight into the Evolution of India’s Banking Sector

A041        Examining the Impact of Diplomacy in Shifting from Anti-Government Protests to Reforms in Nigeria

A044        The Impact of Economic Growth on Peace and National Stability in Nigeria

A049        An Entrepreneurial Perspective on Key Drivers Influencing the Adoption of Robots in Bangkok’s Restaurant Industry

A050        แนวทางการสร้างแรงจูงใจและการตัดสินใจในการออมและการลงทุนของพนักงานในบรรษัทข้ามชาติ จังหวัดสมุทรสาคร

A055        The Impact of Trump’s 2025 Tariffs on SMEs in Thailand: Turning a Trade Shock into an Opportunity

A065        The Political Economy of Crisis: How Financial Instability Has Shaped Political Unrest in Kenya (2019-2024)

A076        Artificial Intelligence and Retail Investment: A Quantitative Investigation of Adoption Drivers and Perceived Effectiveness

A123        การปรับปรุงผังโรงงานด้วยหลักการออกแบบผังโรงงานอย่างเป็นระบบ กรณีศึกษาโรงงานผลิตชิ้นส่วนเครื่องปรับอากาศ

Parallel Session 3

A009        The Influencing Factors of Flipped Classroom Participation of Marketing Students at Hubei Province First Secondary Vocational School

A021        Research on the Policy Logic Model of Digital Education Transformation for Grassroots Adolescents in China Under the 4R Marketing Theory

A022        Study on the Investment Value assessment of CTF Jewellery Group Based on the Stock Valuation Model

A024        The Influence of Intelligent Shopping Guide on Consumers’ Purchase Intention

A026        Research on the Influencing Factors of Classroom Satisfaction in Marketing Courses at Zhejiang Institute of Economics and Trade

A027        The Influencing Factors of Teachers’ Subjective Well-being in Ningyang No. 1 Middle School

A028        The Impact of Hua Xia Bank Panyu Sub-Branch’s Non-Performing Asset (NPA) Disposal on Corporate Bankruptcy Reorganization

A034        Study on the marketing strategy of manner coffee company

A036        Research on the Current Status Survey and Collaborative Mechanism Construction Strategy for the Digital Transformation of University Teachers Based on the New Six-Dimensional BSC

A038        The Influencing Factors of Customer Satisfaction of Hema Fresh

A040        The Influencing Factors of Employees Turnover Intention in Nanjing Wanhai Hotel

A043        The Influencing Factors of Employees Job Satisfaction in Nanjing Sanfu Department Store

A045        A Case Study of the Impact of Resource Allocation Strategies on Academic Program Effectiveness at Donghai Institute of Education

A046      The Influencing Factors of Customer Satisfaction on Food Delivery Platforms — A Case Study of Meituan

A051      The Influence of 4Ps Marketing Strategy on New Energy Vehicle: A Case Study of Tesla

A052      The Impact of Enterprise Accounting Informatization Level on Financial Performance Based on Resource Based Theory: A Case Study of Huawei Company

 

Parallel Session 4

 

A053        Research on Influencing Factors of Financial Performance of Xiaomi’s Diversified Operations

A054        Influencing Factors of Financial Performance of China Guo Feng Medical Corporation

A056        The Influencing Factors of Byte Dance’s Short Video Marketing Strategy

A058        The impact of equity incentive on financial performance:A case study of China’s Xiaomi Company

A059        The Impact of Inventory Management on Enterprise Financial Performance: A Case Study of “HLA” Co., LTD

A060        Effects of Operating Cost Control and UP Owner Incentives on Firm Performance in BiliBili Company

A061        The Impact of E-commerce Logistics Service Quality of Fresh Cut Flowers on Customer Satisfaction in Yunnan Province

A064        Analysis of the Success Factors of Pop Mart’s “Blind Box Economy” in Thailand: Based on Consumer Behavior and Marketing Strategy

A066        The Impact of the Use of Artificial Intelligence Tools on the Autonomous Learning Ability of Higher Vocational Students: A Case Study of Nanjing Vocational College of Economics and Trade

A067        A Constructivist Approach to Cultural Adaptability in Curriculum Management of Chinese International Schools

A068        Influencing Factors of Students’ Learning Quality – A Case Study of Tianjin College, University of Science and Technology Beijing

A070        Influencing Factors of Financial Risk Management in Shanghai Bakelite Cosmetics Company

A071        Happy Hour

A072        Influencing Factors of Technological Innovation Capability of Beijing Apple Company

A073        The Influencing Factors of Teachers’ Professional Identity at Yunnan Normal University

A074        The Influencing Factors on Enhancement of Enterprise Value in Haier Group’s Merger and Acquisition M

Parallel Session 5

A075        A Case Study of the Impact of E-commerce Localization Strategies on Overseas Sales Performance of Meilan Smart Appliances

A084        A Case Study of the Factors Influencing Profitability of Meituan Based on DuPont Analysis Theory

A085        A Study on Pop Mart’s Sales Strategy in Thailand Based on the 4Ps Theory

A086        The Impact of Corporate Social Responsibility Activity Level on Talent Attraction

A087        The Influencing Factors of Chinese Enterprise Financing: A Case Study of Douyin Group (Hong Kong) Co., LTD

A088        The Impact of Cost Control and Customer Satisfaction of Nanning Wal-Mart Supermarket

A091        The Influence of Marketing Mix (4Ps) and Brand Image on Consumers’ Purchase Intention : A Case Study of Hailan House in Xuhui District, Shanghai

A095        The Influencing Factors of Digital Transformation of University Educational Administration: A Case Study of Hebei Normal University

A097        A Study on the Influencing Factors on Financial Resource Allocation of Xiaomi Company in China Based on the Resource-Based Theory

A106        Research on the Prevention of Government Debt Risk in Universities in Ethnic Minority Areas —— Taking Baise University as an Example

A111        A Study on Leadership Effectiveness in Secondary School Education Teams from the Perspective of Servant Leadership Theory: Focusing on Teacher Satisfaction and Team Cohesion

A113        Marketing Analysis and Sales Strategy of Anantara Riverside Bangkok Resort based on STP theory

A118        Influencing Factors of the Competitive Advantage of Wuling Hongguang Automobile in the New Energy Vehicle Market

A119        Influencing Factors of TCL Group’s Strategic Cost Management from the Perspective of Value Chain

A120        The Impact of Undergraduate Students’ Perceived Value on Starbucks’ Brand Loyalty: A Case Study in Hangzhou, China

A121        The Popularization of Mobile Payment Operational Efficiency of University Merchants Wuhan University Town

 

THE 18th NATIONAL AND INTERNATIONAL ACADEMIC CONFERENCE

“SUSTAINABLE HORIZON: TRANSFORMING IDEAS INTO IMPACT”

Date:                           August 7, 2025

Location:                    Zoom

 

Agenda for August 7, 2025 – Online Paper Presentations:

 

Platform: Zoom Conference
For: International Participants Unable to Travel
Presenters: Academics, Researchers, Educators & Graduate Students

 

13:00 – 19:00              Online Paper Presentations

Virtual Presentation Sessions

 

 

Virtual Room 1 (August 7, 2025)

Zoom Meeting ID: 854 2047 4711 Passcode: imba2025

Time Slot

Paper ID

Presenter Name

13:00

A093

Rames Rungruaysri

13:15

A122

Ittisak Sriudon

13:30

A017

Zifeng Wu

13:45

A018

Hu Bingtao

14:00

A019

Wang Chao

14:15

A020

Sun Zhuoran

14:30

A025

Gao Yiming

14:45

A029

Xu Xinyu

15:00

A030

Jiang Xianlin

15:15

A032

Shi Jiucheng

15:30

A033

Wang Haoting

15:45

A035

Liu Jingzhu

16:00

A037

Shi Yujie

16:15

A039

Haiyong Lu

16:30

A042

Qiao Xinxin

16:45

A063

Changbin Liu

17:00

A077

Yu Yishuang

17:15

A078

Wu Jieyu

17:30

A079

Wang Zhen

17:45

A080

Liu Xiao

18:00

A081

Kittisak Wongvitsud

18:15

A082

Zhiwei Zhang

18:30

A083

Yu Shuiqing

18:45

A094

He Yuanqi

19:00

A099

Ladapa Napasiri

Session Chair:         Associate Professor Dr. Chaiyanant Panyasiri

Co-Chair:                   Dr. Zhang Li  

Coordinator:              Mr. Zhang Zhao

Note: Each presentation is allocated 10 minutes, followed by a 5-minute Q&A.

 

Virtual Room 2 (August 7, 2025)

Zoom Meeting ID: 838 0422 9373 Passcode: imba2025

Time Slot

Paper ID

Presenter Name

13:00

A096

Liu Chuntao

13:15

A100

Xu Zhiyou

13:30

A101

Lin Xiaoding

13:45

A103

Dong Zining

14:00

A104

Zhang Shengzhe

14:15

A105

Li Zhongquan

14:30

A107

Wu Zhaorui

14:45

A108

Chen Mingguo

15:00

A109

Sun Mengzhu

15:15

A110

Fu Ziming

15:30

A112

Cui Xinyue

15:45

A114

Qin Honglei

16:00

A115

Ling Yun Zhang

16:15

A116

Li Xiran

16:30

A117

Chen Jian

16:45

A124

Nan Jingyuan

17:00

A126

Fang Yan

17:15

A127

Han Feng

17:30

A128

Yujing Yang

17:45

A129

Xueping Du

18:00

A130

Li Wang

18:15

A131

Qiyu Jin

18:30

A132

Shanshan Xu

18:45

A133

Sying Xue

Session Chair:         Dr. Sarun Widtayakornbundit

Co-Chair:                   Dr. Jidapa Chollathanrattanapong

Coordinator:              Miss Nattharika Bunkoet

Note: Each presentation is allocated 10 minutes, followed by a 5-minute Q&A.

 

Virtual Room 1 (August 7, 2025)

 

A093        การพัฒนาระบบบริหารจัดการศึกษา ตามแผนการศึกษาแห่งชาติ (พ.ศ.2560 – 2579) ในสถานศึกษาสังกัดสำนักงานเขตพื้นที่การศึกษามัธยมศึกษา

A122        Operational Activities Affecting the Educational Quality Assurance of Child Development Centers under Local Administrative Organizations in The Central Region

A099        Digital Marketing Strategies and Tourist Behavior:A Case Study of Pattaya as a Lifestyle Destination

A017        The Factors Influencing the Implementation of Green Credit in China Merchants Bank: A Case Study of Beijing Haidian Sub-branch

A018        The Impact of Brand Trust and AI Technology Trust on Consumers’ Usage Behavior of Huawei’s AI Powered Smart Home Products

A019        The Influence of Technology Adoption and Employee Productivity on the Operating Efficiency of BYD in Thailand

A020        Study on Cost Control in the Healthcare Industry – A Case Study of Zhengzhou People’s Hospital, China

A025        The Influencing Factors of Consumers’ Purchase Intention for Apple Smartwatches in Guangzhou, China

A029        The Influencing Factors of Teachers’ Turnover Intention in Jinan Heyue Kindergarten

A030        A Study on the Factors Affecting User Stickiness on Bilibili

A032        A Case Study of the Influencing Factors of Employee Voice Behavior in Beijing Zhijie Commercial Trading Company

A033        The Influencing Factors of Marketing Strategies for Insurance Business of Industrial and Commercial Bank of Beijing China

A035        Study on the Development of Green Logistics Packaging for E-Commerce Enterprises in Guangdong

A037        The Factors Influencing Digital Transformation in Zhejiang Donghua Planning, Architecture & Landscape Design Co., Ltd.

A039        The Influence of Intention to Use AI in Curriculum Design on the Self-Efficacy of Physical Education Teachers of Universities in Guangxi Province. China

A042        The Factors Influencing Customer’s Trust in Online Medical Beauty Service Platforms

A063        The Influence of Intention to Career Decision-Making Self-Efficacy on Career Expectations of Senior Normal Students at Six Normal Universities in Guangxi Province, China

A077        A Study of the Perceived Social Support’s Influence on the Life Satisfaction of Online-Platform Couriers

A078        A Study of the Impact of Consumer Participation on New Product Purchase Behavior in Smartphone Consumption: A Case of OPPO

A079        A Study on the Influence of Privacy Concerns on Users’ Purchase Intention in E-commerce Environment

A080        The Impact of Gamers’ Emotional Consumption Experiences on Game Loyalty

A081        A Study of the Influence of Contextual Marketing Characteristics of Outdoor Advertising on Consumer Purchase Intention: A Case of PlanB Media

 

A082        Analysis on the Competitive Strategy Management of iFLYTEK in Nanning

A083        Research on the Profitability of Hainan Airlines Based on DuPont Analysis Theory

A094        A Case Study of the Impact of Learning Space Design on Student Collaborative Performance at Mingde Polytechnic Institute Based on Environmental Psychology Theory

 

Virtual Room 2 (August 7, 2025)

 

A096          The Influencing Factors of Taobao Employees’ Job Satisfaction Based on the Two-Factor Theory

A100          A Case Study of the Impact of Budgetary Control Practices on Financial Performance of Huarui Medical Group

A101          A Study of the Influencing Factors of Users’ Willingness to Pay on Online Education Platforms

A103          Zhengxin Chicken Steak SWOT Analysis Thai Market Fast Food Localization Strategy

A104          Exploring Strategies to Enhance Airbnb Market Competitiveness under the Background of Sharing Economy

A105          A Study on Pricing Deviations of iQIYI’s Virtual Products in Southeast Asia Based on Cognitive Pricing Theory

A107          The Influencing Factors of Educational Informatization and Digital Management in Private Universities in Chongqing, China

A108          Influencing Repurchase Behavior of Users in Agricultural Product E-Commerce Livestreaming: A Case Study of Easy Buy

A109          Factors Influencing Non-Performing Loans in Regional Banks: A Case Study of Dongying Bank

A110          A Study On The Innovative Management Mode Of International Standard Dance Major In Universities In Yunnan Province – Take Yunnan University of Business Management An Example

A112          Thoughts on Education Management of Dance Major Students in Higher Vocational Colleges

A114          The Influential Factors on Employee Performance in Kindergartens in Weifang, China

A115          Marketing Strategy of Mi Car

A116          Influential Factors on Improving Teachers’ Job Performance in Art Colleges in Hunan Province

A117          Research on the Factors Affecting the Operational Performance of Academic Credit Banks and Strategies for Improvement: QCA Based on TOE Framework

A124          A Study of NIO Automobile’s Global Supply Chain Management Strategy

A126          The Key Factors Influencing Consumers’ Choices of Coffee in the Chinese Market: A Case Study of Lucky Cup

A127          The Drawbacks of Over-Marketing by Cosmetic Companies in China

A128          Conceptual framework and Current Status of Teacher’s Research Competence in local universities in Henan Province of China

A129          Research on the Influence of LeadershipStyle on Principal Digital Leadership in theDigital Transformation Era

A130          Research on the Impact of Professional Identity and Psychological Capital on Teachers’ Work Engagement

A131          Research on the Impact of Professional Identity and Psychological Capital on Teachers’ Work Engagement

A132          The Influencing Factors of Employment Management for Students in Private Colleges Under the New Employment Forms

A133          The Influencing Factors of Teaching Quality in Private Colleges and Universities in Shanghai

 

Venue : United Nations Conference Centre (United Nations, Bangkok, Thailand)

Paper Submission Deadline: 30 June 2025
Audience Registration: 15 July 2025
Notification of Paper Acceptance: 15 July 2025
Pre-conference: 5 August 2025 (13.20-16.00)

UN/ESCAP & Sustainability Outlook

(Limited Seats: 90 participants)

CONFERENCE DATE : 6-7 AUGUST 2025

International Paper presenterREGISTRATION FEE
Students, academics, researchers and educators5,900 THB
Non-presenter & attendees3,900 THB

ผู้นำเสนอบทความล่วงหน้า
นักศึกษา อาจารย์ นักวิจัย และนักการศึกษา5,900 บาท
ผู้เข้าร่วมฟังทั่วไปที่ไม่ได้นำเสนอ3,900 บาท

Payment can be sent to Bangkok Bank
Account Name: Siam University
Account Number: 005-812028-8
Bank Name: Bangkok Bank
Swift Code: BKKBTHBK
Bank Address: 172 Petchkasem Road Phasi Chareon Bangkok, Thailand 10160

Sub-Theme: Local and International Linkages of Sustainability

The Graduate School of Business, Siam University, Thailand
38 Petkasem Roadd., Phasicharoen Bangkok, 10160 Thailand

  • Phone: +66(0)24570068 ext.5336
  • Mobile phone: +66 644929441 (Mr. Worapoom Saengkaew)
  • Facebook: mbasiamuniversity
  • E-mail: niac2025@siam.edu

Proceedings 17

Conference Agendas

เพิ่มเพื่อน
international conference thailand

คำสืบค้น: มหาวิทยาลัย มหาวิทยาลัยสยาม ม.สยาม มสยาม กรุงเทพ การประชุมวิชาการระดับชาติและนานาชาติ การประชุมทางวิชาการ คือ การประชุมวิชาการ งานประชุมวิชาการ 2023 วิทยาศาสตร์ การประชุมวิชาการมีความสำคัญอย่างไร งานประชุมวิชาการ 2023 วิศวกรรม การประชุมวิชาการระดับนานาชาติ 2023 ขั้นตอนการประชุมทางวิชาการ ประชุมวิชาการ 2566 กรุงเทพ การประชุมวิชาการระดับชาติและนานาชาติ มหาวิทยาลัย

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